Target group
Participants of the Continental´s Entry Program
Targets
The ability to develop an intercultural awareness as well as sensitivity are essential prerequisites for working successfully in a global business with an international team organization. The participants have a thorough understanding of how business activities can be influenced by specific cultural thinking and behavior. They have developed a clear understanding and idea how to efficiently solve questions concerning the “correct” interaction, negotiation, and leadership by using their intercultural competency.
Content
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Overview of cultural standards, which enable the participants to become aware of their own cultural background as well as reflecting on the impact they have on persons with a different cultural background.
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Better understanding and predicting the behavior of persons from foreign cultures within one’s local culture
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Culture appropriate planning and communication of one’s own objectives
- Appropriate approaches and techniques for avoiding and solving cultural conflicts
Approach
Role plays, case studies and assessment exercises, group work, instructions, discussion
