Your Situation
Sales Managers, Project Leaders, and all who present to customers or executives.
Your Benefit
Participants will learn to: - Present successfully with high personal impact - Convince through customer value and professional rhetorical skills
Contents
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Basic – to advanced presentation techniques: emphasis, focusing, repetition, rhetorical questions and simplification
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Key presenting language: business terms, formality, useful expressions and major presentation survival skills
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Optimise personal style of speech and body language
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Prepare a presentation using the highly effective McKinsey format
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Convincing through benefit argumentation with customer value
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How to get your point across in 60 seconds using the “Elevator Pitch”
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Developing and using visual aides: vocal presentation of graphics and tables, facts and figures, comparisons, cause and effects.
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Manage question & answer sessions: diplomatically expressing opinions, stating alternatives and giving recommendations
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Rules and taboos
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Presentation formats: present to various target groups and different levels of hierarchy