Digital Leadership and Management


Your Situation

Digital changes are increasingly making themselves felt in all business units. Technology alone, however, does not guarantee success. As transformation takes its course, it is important that we check organizational structures, newly define the interaction between management and employees and promote digital competency at all hierarchical levels.
Bring yourself up-to-date and learn through interactive methods what is important when providing leadership during digital transformation. You will learn which tools are necessary in Digital Leadership in order to further develop your own organization.

Your Benefit

In the seminar "Digital Leadership and Management" with Norbert Barnikel, one of the leading digital leadership trainers and advisors in Germany, you will receive insight into the mindset of successful digitally active companies and entrepreneurs.
You will find out what skills and tools you need as a manager in a complex, ambivalent and unpredictable working environment (the so-called VUCA-world – volatility, uncertainty, complexity, ambiguity). The Seminar "Digital Leadership and Management" will show you how this works for you as a manager. Become a constructive "rethinker" and become familiar with the important factors for a sustained change process in digitalization.


Digital Leadership in Theory and Practice

  • ­ The changing use of technology and media and their impact on our business
  • ­ Work processes in the digital world
  • ­ Digital due diligence: Consequences for the organization and its subdivisions
  • ­ Hands-on workshop: Positioning oneself in the digital world and in practice-recommendations
  • ­ The importance of technology for business success
  • ­ Trends and development: Mobiles, Internet of Things (IoT), Industry 4.what?
  • ­ Overview of new technologies and their impact
  • ­ Change strategies and processes, digital corporate management
  • ­ Digital Business Modeling – Realignment and adaptation of business processes,
  • Communication, Marketing, Sales and Service
  • ­ Hands-On-Workshop: Digital maturity – positioning your organization in the
  • digital world

Digital Leadership: A shift in hierarchical and leadership structure

  • ­ Disruptive thinking vs. existing processes
  • ­ Leading in networked structures
  • ­ Expectations from management and management roles
  • ­ Stakeholder and influences mapping

Personnel management and team building

  • ­ Changes in work structures and work processes, in coordination and
  • communication
  • ­ Effective network building
  • ­ Working with communities and crowds
  • ­ Knowledge and Ideas Management


  • trainer input
  • hands-on workshops
  • group work

Further recommendations


Profile as PDF-download


Digital Competence, Digital Leadership


English, German


Unser kostenloser Newsletter informiert Sie über Fachthemen und aktuelle Seminarangebote. Der Newsletter erscheint monatlich. Sie können ihn jederzeit wieder abbestellen.