Country Navigator: Increase your global effectiveness


Your situation

You work on a project team or in another function in the company where you have contact with customers, colleagues and visitors from all over the world. Or perhaps you are an employee in a business unit which will have (more) international contacts in future, and you would like to prepare yourself accordingly.

Your benefit

With the Country Navigator, CONTUR offers you an online tool with which employees learn more about working with partners from over 90 target cultures. You will thereby take the first important step in optimizing your role in international cooperation

The contents

Important tips and extensive online instructions related to business activities and working practices in over 90 countries:

  • Personal assessment - identify your predominant cultural orientation and how it influences your global working style. Answer the online questionnaire and set up your own personal cultural profile based on 9 criteria. A feedback report will then link your answers to your values and to the advantages and disadvantages of your behaviour.
  • Tools for making comparisons – compare your profile with that of over 90 target countries and receive recommendations for action adapted to your cultural profile. Find out which of your values matches those of the selected target country and where, under certain circumstances, you might be faced with some challenges.
  • Country Briefing – Using the self-learning path, you will acquire extensive knowledge about the respective target culture. Learn to regard cultural differences as added value and thereby improve the cross-cultural cooperation inside and outside your organisation. Each country briefing begins with a video presentation about the local society and business culture as well as a gap analysis, and offers strategies for your own cultural development. At the end, a quiz checks and consolidates the knowledge you have acquired.
  • Flight Packs – build up a collection of information, strategies as well as do´s and don´ts regarding target cultures. The Country Navigator offers you a broad knowledge base for over 90 target countries. For example, shortly before a meeting with the representatives of a Japanese OEM, you can look up the most important do´s and don'ts for this situation. Similarly, you can prepare yourself for a telco with Americans by reading up on this subject in advance.
  • App – with the mobile app, you always have the acquired knowledge at the ready.


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