Sara Blum


Digital Product Development and Quality Management / Team Digital Learning and Collaboration

Master of Arts “Sustainable Leisure and Tourism Development”


Your Way to CONTUR

During my studies, clear focal points for my professional interests emerged: Digitization, Sustainability, Lifelong Learning and Trend Research. I completed my master’s degree in 2020 in the middle of the Corona pandemic – at a time when many institutions and organizations were facing the challenge of digitizing their workflows and offerings. So the opportunity arose for me to join a university in the field of process management and digitization. In addition to optimizing processes, I designed and implemented virtual events and advising services for students there and worked on projects for the introduction of international virtual courses.

Since January 2022, I have been part of the Digital Learning and Collaboration team at CONTUR, where I am responsible for digital product development and quality management. I coordinate technical supports and web moderators for our digital events and make sure that our quality standards for digital learning are met. In addition, I also like to take on assignments myself, for example in the role of web moderator in various virtual in-house trainings and moderation in our networking and exchange series Virtual Learning Space.

I come from near Bremen and have a bachelor’s degree in cultural studies and a master’s degree in sustainable leisure and tourism development. Analogous to my master’s degree, I like to travel to get to know new places.

In my free time, I am a passionate trainer in fitness, dance and yoga. I have a lot of fun continuing my education in these areas and passing on my enthusiasm to course participants.


I am interested in trends that change and challenge society. Following my studies, I wrote a book describing trends that affect Gen Z and created possible future scenarios from it.

One of the driving trends for HR development is the megatrend New Work. Personally, I am very happy to have found an employer in CONTUR where this concept is lived and promoted.