Developing a new leadership culture of European leaders
Create more understanding for entrepreneurial decisions and specific country perspectives
CONTUR mexico-man-woman-teamwork

Our customer

Our customer has written 125 years of music history – starting in Japan. Yamaha is one of the best-known international brands in music.
With over 800 motivated employees in the European region, Yamaha Music Europe GmbH is an internationally leading manufacturer and known as a supplier of high-quality musical instruments, professional audio and electronics.
With unique expertise and sensitivity, the company creates enthusiasm and cultural inspiration together with people all over the world!


  • To bring European managers into exchange with each other on managerial and leadership-related topics and to develop them together.
  • Raising awareness of the contribution of individuals and teams to the success of the company in implementing its strategy.
  • Discuss and update each other on relevant topics ranging from strategy and finance to leadership and change in a cross-functional corporate context.
  • Gain insight into country-specific perspectives and designs and generate a common understanding.


  • Give managers in the organisation a common framework for action.
  • Create understanding for business decisions and specific country perspectives.
  • Encourage best practice sharing and personal networking.
  • Implement “Making waves”, the company’s slogan, also in leadership, so that the leaders send out the same messages to the organisation.


  • Overall design/architecture (concept and storyline, selection of topics and trainers, integration of topics and modules, virtual set-up).
  • Language test in advance.
  • Kick-off with the participants’ supervisors.


  • Briefing and involvement of internal expert speakers for each module to ensure best fit for the overall organisation.
  • Conduct highly interactive live online sessions in conjunction with extensive self-study pre-reads for each module and transfer tasks for reflection in tandems between modules.

Programme duration 9 months

One virtual module per month à ½ to 1 day


European participants

Multiple runs

Currently > 50 participants involved in the programmes

The result

  • Aligning managerial and leadership knowledge with each other.
  • Creation of a common understanding of business-critical topics.
  • Complementing synchronous learning with asynchronous pre-reads to be controlled by the participants in depth and breadth.
  • Structured exchange of experiences. Learning with and from each other.
  • Accompanied transfer phases.
  • Impulses for self-management and self-direction and thus for supporting a modern learning culture in the company.

The collaboration:

In close coordination with Personnel Development, in direct exchange with the Senior Directors from Europe as well as the Japanese Lead, the programme was specifically designed for Yamaha – and auditable at the same time.

Feedback from the participants

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